“Our customers have very specific questions about comfort, materials and suitability. Hasmord brings those questions into focus, giving us a clear direction for making our products easier to understand and choose.”
Sales now starts when buyers ask AI about your product. Hasmord is a closed-loop AI sales system, from the first answer to the closed deal.
Software your team uses, not an agency service.
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See how ready a product page is for buyers’ questions, in seconds.
Research
We ran 60 shopping questions on Google US in October 2026 and recorded every source each AI Overview cited.
So why fix your own product pages? AI Overviews still quote them: brand sites were cited in about half of the overviews in our study, and in every “how to choose” answer, mostly through buying guides. Hasmord shows which buyer questions your pages leave unanswered and which claims lack proof, so your page can be the source.
If you work with an agency
Your agency gets you found and mentioned. Hasmord turns those answers into sales. Hasmord doesn’t sell SEO or AEO services; each part of the chain has its owner.
Rankings, site structure and technical SEO, from your team or your agency.
Reviews, video and forums. The sources Google’s AI Overviews cite most, as the study above shows, and the off-site work agencies do.
Hasmord. In our follow-up study ChatGPT cited no YouTube, and over half its answers cited a retailer or a brand site: the pages that carry your product facts. Hasmord optimizes those answers SKU by SKU: it prepares fixes to each product’s facts for approval, finds buyers already asking, and keeps each lead in a CRM through to the order.
One loop, four pillars
The sales data model starts before the lead exists.
Most AEO tools stop at visibility charts. Hasmord connects all four pillars in one workspace: product fixes go where AI answers fall short, buyers already looking become verified leads, and the questions sales hears set your next round of AEO.
See where you stand: what your buyers ask, what Google AI Overviews and the main AI assistants rely on, and where your product answers fall short.
No guesswork. Use your real specs, your evidence and the way AI actually answers to fix your product pages and earn AI citations.
Also in AEO/GEO: Agent connections (MCP) · Recommendation simulations · Daily visibility tracking
Don’t just wait for AI to send buyers. Hasmord finds people already looking for products like yours and hands you a list to review, each with the reason they fit.
Carry every lead to the deal. The questions sales hears go back to steps 1 and 2 as the next gaps to fix.
Solutions
Turn buyers’ AI research into leads, and keep every question on the deal.
See how →Specs AI can confirm, buyers already sourcing, every inquiry matched to the right product.
See how →Get on the shortlist AI assistants give software buyers.
See how →The right model recommended, the right buyer found, the right product matched.
See how →Be the product AI recommends, find shoppers already looking, and follow every lead to a sale.
See how →Keep the search work, add the sale for every client.
See how →Customer perspectives
From clarifying product answers and supporting evidence to finding relevant buyers and carrying context into sales.
Customer identities are kept private. Portraits are AI-generated and do not depict the customers quoted.
“Our customers have very specific questions about comfort, materials and suitability. Hasmord brings those questions into focus, giving us a clear direction for making our products easier to understand and choose.”
“A missing compatibility detail can put a buyer off. Being able to connect buyer questions with the right specifications and supporting evidence gives our product team something useful to work on.”
“People often describe exactly what they need: lighter gear, better rain protection or something suitable for a first trip. Finding those conversations gives us a much more relevant place to begin.”
“We want buyers to understand where our software fits into their work. Connecting the questions they ask with our product evidence gives us a clearer way to communicate that value.”
“Ingredients, product differences and suitability all influence a purchase. We value having a structured way to see which questions need better answers and which claims need stronger supporting evidence.”
“Our buyers care about precise requirements. Keeping their requested specifications and product context together makes it easier for sales to prepare a useful response and move the conversation forward.”
“A promising inquiry can involve several products, quantities and pack sizes. Having that detail organised and ready for review gives our team a stronger starting point for the sale.”
“Customers want to know how a product fits their everyday needs. Understanding those questions helps us explain the details that make a choice feel right, from fit and materials to care.”
“Buying decisions often start with practical questions about installation, maintenance and suitability. Seeing those questions alongside our product information helps us put the most useful answers in front of buyers.”
“Finding someone actively asking for a recommendation creates a valuable opening. We want to see their need, understand the context and decide whether we can genuinely help before adding them to our sales pipeline.”
“A traveller planning a particular trip has a different need from someone casually browsing. That context helps us recognise a relevant potential customer and prepare a more personal conversation.”
“The most useful lead comes with a clear problem we can solve. Having the original context available helps our team judge the fit and approach the conversation with something meaningful to say.”
“Good follow-up depends on remembering what the buyer asked for. Carrying that context into the opportunity gives everyone a clearer view of the requirement and the next action.”
“Our product knowledge is one of our strongest assets. Connecting it with buyer questions, customer discovery and sales gives us a practical way to put that knowledge to work across the business.”
“We want a clear path from understanding buyer questions to finding relevant people and following up. Having those steps connected makes the whole process easier for our team to manage.”
Pricing
Start on the Free plan with no credit card. Paid plans add products, checks and publishing. See full plan limits →
For trying Hasmord on one product.
Billed quarterly
For small teams getting started.
Billed $1,490/year
For growing companies.
Billed $6,990/year
For scaling companies and sales teams.
From $9,990/year
For agencies and large catalogs.
Find customers works on every plan, including Free. It runs on a prepaid balance you top up yourself, separate from your plan, and you start with $10 free credit. How it’s priced
Prices in USD, before taxes. Annual plans are billed once a year and cost ten times the monthly price. Billing is handled by Stripe; we never store your full card number. See plan limits and our Terms for renewal and refund details.
Hasmord is the AEO-native sales platform. Buyers ask questions across AI assistants, search, and sales conversations. Hasmord uncovers where your answers about your products and services fall short, turns evidence into better answers, finds potential customers for you, and connects every lead to your sales process.
No. AEO/GEO is one of its three parts. Most AEO and GEO tools track how often a brand is mentioned in AI answers. Hasmord’s AEO/GEO works product by product: it prepares fixes to the facts AI assistants get wrong and applies them only after you approve. Find customers then finds people already asking for what you sell, and the CRM keeps each lead through to the order. That’s why we call it the AEO-native sales platform.
No. Hasmord doesn’t sell SEO or AEO services. Your agency gets you found and mentioned; Hasmord turns those answers into product sales. Agencies can run Hasmord in a workspace for each client, or refer clients through our partner program.
Start from a competitor you watch or a buyer question you track. Hasmord finds people showing interest in what you sell and saves each one, with the reason they fit, for your review. Only the people you verify join your CRM, and Hasmord never contacts anyone for you.
Yes. Start with the Free plan, with no credit card required. Upgrade when you need more capacity or features. See Pricing for current limits, billing options, and what each plan includes.
About 5 to 10 minutes to get AEO and Find customers running. Sign up with Google, Microsoft or Apple (no card on the Free plan), paste a product page link and Hasmord checks it as it’s added, ask ChatGPT, Claude, Gemini and Perplexity your buyers’ questions, then start a Find customers search from a competitor or a buyer question. The CRM takes longer because your sales process moves into it: usually within two weeks on Growth and within a month for enterprise teams, if there are no custom requirements. Some results take longer by design: a search keeps running and adds people as it finds them, a Question Monitor follows one question in Google’s AI Overviews for seven days, and assistants pick up a page change over the following days or weeks. Growth and Pro include online implementation sessions if you’d like help.
Hasmord uses the product information and connected data you authorize to provide its services. AI analysis may involve third-party AI providers. We do not sell your data or use Customer Data to train foundation models. See our Privacy Policy and Security page for details about access controls, processing, retention, and deletion.
See where your answers fall short, find buyers already looking, and close the deal in one workspace.
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